Ever wondered why a lot of people love raffle draws? Here are two main reasons:
- Robert Williams, professor at the University of Lethbridge in Alberta, said we fall prey to the “near miss” effect.
The “near miss” effect describes what happens when you feel like you almost won and want to try again — even though you weren’t even close.
- Raffle tickets influence us to keep trying and win the prize, raffleticket.com said. It also gives us that “illusion of control” thinking that the more tickets we have, the more we can sway the odds to our favor. “Everyone loves to win and through businesses making a game out of it, raffle tickets help utilize this influence,” said the portal.
