App lovers who are familiar with Musically and TikTok now have another app to watch out for as Facebook has released their latest standalone app called ‘Lasso’ which has strikingly similar features with the two aforementioned apps.
In a report from Business Insider, the world’s largest social network essentially ‘cloned’ the app as it has a similar 15-second video cap to what TikTok has. Users can easily add their favorite music on the background of the video with millions of songs available within its licensed selection.
When asked about the new release by Business Insider, a Facebook spokesperson said: “We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”
Though Facebook seems to be playing it cool with the Lasso release, the company knows what’s at stake. TikTok’s fun layout and interactions have attracted the attention of a young demographic and as of June, the company said it had 500 million users worldwide.
Engagdet adds that because Lasso is owned by Facebook, it integrates into the company’s ecosystem so you can sign in using an Instagram or Facebook account (or create one if you’ve managed to avoid the platform for this long). The app will need to access your profile page, photos and videos. When you make your own videos on Lasso, you’ll be able to share them directly to your Facebook Story.
