The Dubai’s Roads and Transport Authority (RTA) has announced the renaming of Al Rashidiya and Al Jafiliya metro stations as Centrepoint and Max Fashion respectively.
The RTA granted the naming rights of the two metro stations to Landmark Group in an agreement.
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Ibrahim Al Haddad, director of commercial and investment, strategy and corporate governance sector, RTA, said, the agreement was an important step towards establishing a partnership with Landmark Group.
He added the stations were significant as Al Rashidiya is the starting station of the Red Line, and Al Jafiliya Station is a vibrant business destination.
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Al Haddad added the RTA is always keen to develop innovative partnership models for companies especially domestic ones to display and promote their brands in Dubai.
The RTA has also launched a campaign with Hypermedia FZ LLC, the official partner for Metro assets investment, marketing, and outdoor advertising management, from August 4 to October 10 to change the names of the two stations on outdoor signs as well as the smart and electronic systems of the public transport network including the audio announcement on-board the metro carriages. (AW)
