SPAR UAE has celebrated the opening of its first supermarket in Dubai, the largest and most populous city in the United Arab Emirates. This takes the total number of SPAR multi-format modern supermarkets in the country to 31. The 725m2 neighbourhood supermarket is located on the prestigious Hessa Street and caters for a mix of local and international customers.
The offer has a strong focus on convenience and fresh foods, with a world-class fresh produce section, a fresh fish counter, roastery, food-to-go, delicatessen and an Arabic bakery – not to mention many imported and local fresh meats, Arabic snacks and sweets, and healthy organic products. The product assortment has been tailored for both locals and expatriates with a large selection of imported international products including SPAR own brand products from around the world.
“Since launching in Abu Dhabi in 2012, SPAR has gone from strength to strength in the Middle East region and today has a presence in four of the 6 GCC states. The SPAR brand with its strong international recognition has been very well received, and our scalable multi-format strategy of operating SPAR hypermarkets, supermarkets, neighbourhood and convenience stores is very well suited for meeting adapting local consumer needs. We are delighted of launch of the first SPAR Supermarket in Dubai, another fantastic achievement of our longstanding cooperation with our partners SPAR UAE,” said Tobias Wasmuht, Managing Director of SPAR International.
SPAR International worked together SPAR UAE in the development of the new store, ensuring that best international practice was achieved in terms of store concept and design, as well as communication, customer focus, technology and branding.
Commenting on the opening of the store in Dubai, Bejoy Thomas Pulickel, COO of ADCOOPS, said: “We are really excited about the opening of our first SPAR Supermarket in Dubai and look forward to opening many more new SPAR stores over the coming months – providing a world-class shopping experience to our valued customers across the UAE.”
SPAR in the UAE is operated by the Abu Dhabi Co-operative Society (ADCOOPS), which was granted the SPAR Brand licence in 2012. In 2018, a total of 4 supermarkets and one hypermarket were successfully added, an additional 10,000m2 of retail sales area, including entry into the Northern Emirates with a two level SPAR hypermarket in Ras Al Khaimah in May 2018.
In 2019 SPAR UAE plans to accelerate the new store opening program, with development plans in place across the UAE to launch 30 more multi-format SPAR supermarkets and an additional 30,000m2 of selling area, this includes 9 supermarkets in newly developed community centres.
