These days, more and more e-grocery apps and FMCG products are keen to tap the growing purchasing power of Filipinos here in the UAE. The latest of which is a brand-new app in Dubai that is poised to make grocery shopping more accessible, convenient, and affordable for Filipinos and UAE residents, with deliveries available within 30 minutes.
Yeepeey, the grocery shopping app for Dubai residents, is the brainchild of two 25-year-old young entrepreneurs, Monish Chandiramani and Jatin Sharma, which has over 15,000 downloads across Android, iOS, and Huawei app stores to date.
The app provides the convenience of selecting groceries and other household essentials at the touch of your fingertips with the same promotions & discounts as displayed in the store, which will be delivered to the user’s preferred location in Dubai within 30-45 minutes.
Convenience assured
When it comes to groceries, Filipinos in the UAE prioritize and allot a considerable amount of their monthly budget since they love to gather and enjoy each other’s company with good food on their table. While Filipinos have always loved the traditional way of shopping and doing groceries, the recent pandemic has boosted their preference for online shopping due to its convenience and quick delivery.
Seeing that Filipinos are digitally engaged, online apps like Yeepeey help them fulfill their grocery shopping requirements – making them one of the most engaged users on the e-grocery app.
“To date, Filipinos comprise 15% of our current customer pool. In general, our users have an average order basket size of AED 65 or above that they purchase once or even twice every week. Among Filipino branded products, the most purchased items include Dati Puti Soy Sauce, 555 Tuna Flakes, Lucky Me Noodles, and Siblings Rice Noodles,” shared Monish in an interview with The Filipino Times.
All-inclusive promos
Filipinos are no stranger to promos – in fact, many of them are enticed to shop more whenever they learn that there’s a promo available. It’s no surprise at all that Filipinos are those amongst first in the queue whenever companies have promos available.
At present, Yeepeey provides over 85,000 products of which there are 2,500 Filipino products available on the application. In addition, majority of their supermarket partners have Filipino products listed as well, with special discounts in store.
“For all Filipinos, we can offer a special discount of 20% off on their first order via yeepeey. Promo Code: PHIL20. Also currently, we have a Free Delivery campaign on all stores as well as no minimum purchase value in select stores across Dubai,” said Monish.
Since its official launch, Yeepeey has covered over 150 establishments and 50 merchants throughout 30 Dubai neighborhoods. Business Bay, Barsha, JLT, JBR, Dubai Silicon Oasis, Downtown Dubai, Bur Dubai, Karama, Greens, Lakes, and Emirates Hills are just a few of the major Dubai neighborhoods served by yeepeey. The company also plans to extend its business by adding bakeries, confectionaries, flower shops, pet care, and other services to build an end-to-end ecosystem for its users and the general public.
“Yeepeey aims to provide the most pocket-friendly shopping experience to its users by listing all the local grocery stores, supermarkets and hypermarkets on the app with no extra mark-ups on prices and keeping the services charges minimum and even free in some cases. As per new market trends, the growth in the e-grocery sector is expected to be dependent on the frequency of orders than the number of users,” said Monish.
Yeepeey is available for download on the Apple App Store (iOS) and Google Play Store (Android) making it accessible to practically any smartphone user.
