Milk is an important part of a healthy and balanced diet to keep one’s mind and body healthy. Loaded with nutrients like protein, Vitamin A, B1, B2, B12, and D, calcium, and magnesium, it is believed to be much more nutritious than most beverages!
When it comes to milk in the Philippines, no other brand comes to mind but Selecta. Known for its quality dairy products, Selecta has been the brand that millions of Filipinos have come to trust.
And now in the UAE, Filipinos can experience the rich taste of Selecta Fortified Milk – created and manufactured by RFM Corporation and delivered in the UAE through a strategic partnership with Shankar Trading Company to make nutrition affordable and accessible to every Filipino.
In 1997, RFM Corporation launched its first foray in the ready to drink milk category, Selecta Moo Chocolate. After six years, RFM diversified its portfolio and launched Selecta Fortified Milk, the #1 Ready-to-drink Fortified milk brand in the Philippines.
Since its introduction in 2003, Selecta Fortified Milk has pulled ahead of local and foreign competitors to cement its #1 position. Today, it is a well-loved household brand that is never amiss in the Filipino dining table. What began only as a desire to provide Filipino families with a source of accessible and more affordable nutrition led Selecta Fortified Milk to become number one in the Fortified Milk Category.
During the pandemic, ready-to-drink milk has become one of the fastest growing category as health became one of the top most priority of consumers. With also the concern for household budget, people seek value for money products. Selecta was able to significantly grow during the past months with its promise of 100% Fortification at an affordable price.
Also available is Selecta Milk Low Fat which has 2% fat and with only eighty calories per serving. Both Selecta Fortified Milk and Low Fat Milk are available in 1L and 245ml sizes.
Shankar Trading Company realizes this same demand among many Filipinos in the UAE not just for children but for adults as well for their nourishment, which is why it formed a strategic partnership with RFM Corporation to exclusively distribute this drink to the UAE market.
Now that both Selecta Fortified Milk and its low-fat option are within reach, Filipinos here in the UAE can now enjoy the taste of delicious creamy milk from the Philippines at an affordable price.
