Tips for OFWs branching out as real property agents

DUBAI: As more and more overseas Filipino workers (OFWs) are now finding themselves dealing condominium units to fellow OFWS, with some actually having acquired the trade as a full time job, it pays to know how they have been learning the ropes.

To this end, zoomproperty.com, a UAE-based real estate portal, offers the following tips:

1. Develop more human relationships
A successful real estate person needs to be a polished sales person who knows how to build trusting, lasting relationships with owners and the decision makers of businesses, says zoomproperty. But there’s a twist: it should not be Business-to-Customer or B2C where clients are mere faceless documents; instead it should be human to human or H2H. Treating your people or businesses who occupy a house, office, etc. as only “renters” won’t get you very far. Treating people like people, however, will, zoompropetry said.

2. Intuitive business acumen
Having strong business intelligence and (knowing about something) means being able to understand the bottom line of it all. Hire or partner with someone you trust who can help you make (related to money)-wise decisions about things like office space leases, technology or marketing expenses.

3. Become one with your market
This holds true – especially for new agents, you don’t need to be well-versed in every market. You just need to be an expert in yours, according to the portal. The best opportunities are often less, so if you know the market you’re in, you’ll know how to get and give a great deal and always have the answer for both your client and the manager of an apartment building.

4. Adaptable to change
Identifying changes in the places where people buy things, process of people making, selling, and buying things and housing market and then being able to change a little and get better and change is extremely important. As markets go up and down, technology advances and consumers evolve, brokers too need to readjust. The portal stressed that it’s important to be in front of what’s happening in your market and the industry as a whole. “To stay ahead of the competition, it’s always wise to arm yourself with competitive intelligence. Research how other businesses are adapting and then apply appropriately-timed the changes to your own company,” it added.

The longest-running, most trusted and biggest Philippine investment event in the Middle East region, Philippine Property and Investment Exhibition (PPIE), is back. It has helped thousands of OFWs own their very own home. Be part of PPIE 2019 on April 26-27 to reach your aspired home. Like @ppieuae on facebook to get tips and alerts on unbeatable deals.

Staff Report

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