(Photos by: Lil Miquela, Noonoouri, Imma)
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Even the lifestyle and entertainment arena is now witnessing the emergence of robots, as new analysis showed how several virtual influencers have been earning millions of dollars a year.
In the data released by British online marketplace OnBuy in August, it showed the top three robot or CGI Instagram influencers who have been earning over $656,000 to as much as $11.8 million in a year—a feat not many human influencers have achieved.
“They are becoming a real force to be reckoned with in the influencer marketing industry, taking social media by storm. And with more and more emerging on Instagram every week, and brands queuing up to work with them, could this be the end for human influencers?” Daily Mirror quoted OnBuy as saying.
These are among the highest paid virtual influencers today:
Lil Miquela (@lilmiquela)
Followers: 2.6 million
Lil Miquela is today’s highest-paid virtual influencer, earning around $8,593 per sponsored post on her Instagram account. In a year, she is estimated to earn about $11.8 million.
Noonoouri (@noonoouri)
Followers: 362,000
This virtual influencer, created by graphic designer Joerg Zuber, earns around $1,800 per sponsored post. She is estimated to earn around $2.6 million annually, especially after collaborating with big names like Dior and Kim Kardashian.
Imma (@imma.gram)
Followers: 245,000
This Japanese robot influencer, which has captured over 200,000 netizens with her Japanese kawii posts, earns over $650,000 yearly, with her rate per post standing at $1,192.
