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Ayala Land gives Balintawak a make-over

Used to be when the mere mention of Balintawak springs forth images of textile mills, wet markets and the eponymous cloverleaf-shaped interchange connecting EDSA to the North Luzon Expressway (NLEX).

Not anymore.

Balintawak’s image is getting an upgrade, as Ayala Land Inc. (ALI) continues to develop its mixed-use Cloverleaf project on the former site of textile mills, reported BusinessWorld.

The Ayala Malls Cloverleaf is now open at the master planned estate, while construction of Avida Towers Cloverleaf Tower 1 is now underway, said the BusinessWorld report.

Seeing strong demand for its first tower, Avida Land launched last September the second of three planned buildings under Avida Towers Cloverleaf.

BusinessWorld cited Ryla Czarina T. Durante, Avida Land Corp. project development associate manager, as saying Tower 2 has attracted buyers from Quezon City, as well as Caloocan, Malabon, and Navotas, and most were end-users.

She said the buyers recognized that Avida Towers Cloverleaf is a good investment because the area serves as the gateway to the north, with its access to the North Luzon Expressway and the Skyway Stage 3.

“Since the Skyway is connected to SLEX, they can also access the southern part of Luzon easier without going through the traffic on EDSA. The property is also connected to EDSA, as well as LRT and MRT stations,” BusinessWorld quoted Durante as saying.

Durante described Avida Towers Cloverleaf as a “pocket urban haven.” And being located within an estate managed by the Ayala Property Management Group “offers a secure and organized living experience,” she added.

Also, Ms. Durante noted the price of units at Avida Towers Cloverleaf have doubled since Tower 1 was launched in July 2015.

“Since the launch of the first tower, the prices have gone up and this shows there’s high market potential and high appreciation of value in the property. With the developments and the infrastructure coming from the government as well, we foresee it is expected to increase over time,” she added.

Unit prices for Tower 2 range from P4.1 million to P9.9 million, or about P180,000 per sq.m. To compare, Tower 1 had an average selling price of P95,000 per sq.m.

Tower 2 offers 848 units, with sizes ranging from studio at 23 square meters (sq.m.), junior one-bedroom (24 sq.m.), one-bedroom (33-37 sq.m.), and two-bedroom layouts (52 sq.m.).

The junior one-bedroom unit, which is priced at P4.4 million, is a new offering by Avida Land.

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PPIE 2019

Staff Report

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