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Heart Evangelista to release lipstick line with L’Oréal

Actress Heart Evangelsita secured a deal with giant personal care company L’Oréal to make a lipstick collection that will feature her paintings.

Evangelista proudly revealed the project in an interview with Preview, saying that she is the first Filipina to do a collaboration with the French company.

“It will be featuring my painting on the lipsticks and on this amazing box,” she said. “I totally love the brand and I’m super flattered when they asked me to collaborate with them.”

Her lipstick line with L’Oréal will feature a painting from her 2020 collection, which shows an image of women.

“I thought this would be super perfect because of the lip colors, the women in the painting, and how it’s very sophisticated just like all of the L’Oreal women out there,” she said.

“The painting really represents women empowerment,” she added.

Evangelista’s lipstick line will go on sale on Lazada on June 10.

This isn’t the first time Evangelista collaborated with an international brand.

Last year, she became an ambassador of French bag brand Sequoia and even released a limited edition bag with them.

Staff Report

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