Before AlDub and Eat Bulaga’s “Kalyeserye” happened, Maine Mendoza became popular due to her viral Dubsmash videos, lip-syncing over songs, movie snippets, and most notably, impersonating Kris Aquino.
Little did she know that she’d be taking over the Queen of All Media’s status as the queen of Philippine endorsements as well.
The Philippine Association of Philippine Advertisers confirmed that Mendoza is now the top product endorser in the country, a title held by Aquino for the previous years.
“It cannot be denied that Ms. Kris [Aquino] has been the favorite of product companies for more than two decades for their advertisements. But apparently, this has not been the case this year,” said APA’s Soltero Salazar.
Mendoza’s social media popularity is not the only reason why she became the most sought-after celebrity endorser of many brands; Mendoza, who is celebrating her 2nd showbiz anniversary, also has fans of AlDub to thank for her success.
Adding to this, Salazar mentioned that Aquino’s departure from ABS-CBN also played a big factor as she was no longer seen constantly on television.
Credit: Yahoo News
Photo Credit: @mainedcm, Instagram
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