Shakey’s, the popular American pizza fastfood that has been a hit for Pinoys since it opened its first parlor in in the Philippines decades ago, will be in Dubai by yearend. The American brand has recently signed an exclusive franchise with AlJeel Capital.
The announcement was made by AlJeel Capital LLC Capital of its latest food & beverage venture, following a joint venture deal with Shakey’s Pizza Asia Ventures, Inc. (SPAVI), according to AlJeel Capital’s CEO, Firas Hurieh.
“There is roughly 700,000 Filipinos living in the UAE and over 450,000 living in Dubai. We want to bring a taste of their childhood closer to them. Shakey’s is a wildly popular American fast-food chain in the Philippines. It will officially open for business in Dubai by end 2017. The loyalty of the Filipino community to its food brands has seen other concepts tap in to the taste and grow rapidly,” said AlJeel Capital’s CEO, Firas Hurieh.
“With a strong, dedicated and experienced management team, AlJeel Capital plans to open 10 locations across the UAE in the coming few years to serve this untapped segment. Shakey’s will be the place to have fun and pizza for all nationalities,” added Hurieh.
Sherwood “Shakey” Johnson’s pizza parlor opened for business in a remodeled grocery store on 57th and J Street in Sacramento, California, USA in 1954. The giant food chain opened its first Shakey’s store in the Philippines in 1975. It has become a national staple and has since expanded to 200 stores as of March 2017.
