ABS-CBN has officially announced that it’s Sunday musical variety show ‘ASAP Natin ‘To’ will be airing simultaneously on the Kapatid network TV 5 starting January 24.
ABS-CBN Corp. made the announcement in a disclosure filed with the Philippine Stock Exchange on Thursday.
Apart from ASAP, TV 5 will also air “FPJ: Da King,” a movie block showcasing the films of Fernando Poe Jr.
In a statement, ABS-CBN said that fans of the Filipino cinema icon can watch “FPJ: Da King” every Sunday from 2 PM to 4 PM.
“This collaboration between Cignal, TV5, Brightlight Productions, and ABS-CBN marks the start of greater cooperation among our various industry players and begins a new era of partnership,” said Robert P. Galang, president and CEO of Cignal and TV5, in a joint press statement.
“The airing of ‘ASAP’ and FPJ’s movies on TV5 showcases the desires of TV5 and ABS-CBN to serve our viewers in the best way possible,” the statement added.
“We are pleased to welcome the ‘ASAP’ family and the films of the one and only king of Philippine movies to Cignal and TV5. The top-rated content, combined with Cignal and TV5’s strengths in technology, direct-to-consumer distribution, and mobile and broadband reach, will usher in a new viewing experience for fans and subscribers alike,” Galang further explained.
The TV 5 official also said that the network is expanding its presence in all platforms and thinking of ways to further disrupt the broadcast industry with an innovative approach.
“The future of entertainment media is rapidly converging around a dynamic mix of traditional and digital platforms, with Cignal and TV5 launching new content and synergies that will disrupt conventional broadcast methods. We are committed to continuously explore more initiatives to provide the best of both worlds to all our stakeholders,” he said.
The merger comes after Brightlight Productions ends the airing of its newly launched Sunday noontime show ‘Sunday Noontime Live’ top-billed by Piolo Pascual and Maja Salvador.
The termination of the show three months after its airing came as a surprise to the hosts, staff and fans of the show.
Meanwhile, ASAP is top-billed by showbiz A-listers like Regine Velasquez, Gary Valenciano, Zsa Zsa Padilla and Martin Nievera. The Sunday noontime show has been on air for over 25 years. (TDT)
