A select group of popular hotels on Sheikh Zayed Road will be illuminated for 10 nights from February 18 to 27 to showcase the resilience of the region’s hospitality sector.
The hotels will be transformed as beacons of light in a first-of-its-kind, eye-catching initiative called the ‘Illuminate Dubai’, a festival of light launched by the Hotel Show Dubai.
Each hotel has been partnered with an internationally acclaimed lighting design firm with full creative license to construct a custom exterior façade installation under the theme titled a ‘Celebration of Lighting and Hospitality’.
“Following an extremely challenging trading year for the hospitality industry in 2020, and the knock-on effect that the pandemic has had on those industry sectors that support tourism GDP contribution, we wanted to shine a light on the importance of this vital economic backbone,” said Jasmeet Bakshi, Group Event Director at dmg events – the organiser of The Hotel Show Dubai.
“With global research firm STR reporting a preliminary figure of 71 percent occupancy for the city’s hotels in December 2020 – the highest since last February – Illuminate Dubai will also build on this new momentum and create excitement among the hospitality industry, lighting professionals, and the general public, as we unite to work towards re-energizing business in 2021,” he added.
The list of participating hotels and lighting designer pairings include:
*Fairmont Dubai and Light Touch;
*Millennium Place Marina and Light Fusion;
*Crowne Plaza Dubai Marina and dpa Lighting Consultants;
*Mercure Hotel Barsha and Neolight;
*Radisson Blu Residence Dubai Marina and Studio Lumen;
*Sheraton Grand Hotel Dubai and LW Design;
*Grand Plaza Mövenpick Media City and KEO International Consultants;
*Sheraton Mall of the Emirates Hotel and ATI Consultants; and
*Dusit Thani Dubai with Nathan Savage Lighting Design.
Photo courtesy: hichou from Pixabay
