As UAE prepares to celebrate its Golden Jubilee this year, the leading retailer LuLu Hypermarket is getting ready to launch various promotional and CSR initiatives to mark the momentous occasion. “UAE PROUD 50” will be the unifying theme for the next 50 days till December 9th across the 87 stores in the UAE.
Yusuffali M.A., Chairman and Managing Director at LuLu Group said that this is LuLu’s way of giving back to millions of happy customers in the run up to the golden jubilee of the country.
“We at LuLu Group are proud of our heritage as a global brand born in the UAE. Our success is the result of the vision and the wisdom of the leaders of the UAE who have made this nation a contemporary business haven and a thriving international community. Indeed, our celebration is a tribute to the enterprising spirit of the UAE, which has made our success and that of our millions of happy customers possible,” said Yusuffali during the launch of LuLu’s “UAE PROUD 50” campaign.
Here are the promos that you shouldn’t miss for the next 50 days:
50% Discount • 50 Products everyday • 50 Days: During these 50 days of #LuLuCelebratesUAE, everyday 50 products will be priced at 50% discount, from grocery to digital & electronics, and fashion. The products and categories will change regularly to offer variety and options to shoppers.
WIN 2.5 Kilo Gold: All shoppers spending AED 100 will get a chance to win a total of 2.5 kilo of gold (50 winners x 50gms each). This campaign is in partnership with Kalyan Jewellers.
LuLu Digitech: LuLu’s biggest tech promotion “DigiTech” will start on 26th Oct and offer many mega deals on mobile phones, electronic items, cameras, IT accessories and gadgets. Apart from deals, LuLu is also launching EXCHANGE FESTIVAL for Mobiles, TVs and Laptops. Shoppers will also have an option to pay in installments at 0% interest through tie-ups with almost all leading banks.
LuLu Diwali: Shoppers can look forward to a fantastic range and amazing offers on ethnic fashion, delicious sweets and snacks, all freshly prepared by in-house experts for the Festival of Lights. This year, we have introduced special packages for bulk & corporate orders for Diwali sweets, which will be delivered to your loved ones. LuLu is also launching a special Diwali Gift Card on this occasion.
Super Friday: The much-anticipated Super Friday promotion focusing primarily on electronics, mobiles and gadgets will be launched on 23rd Nov this year with the biggest ever discounts and offers. The 10-day campaign will see special promotions by various banks, credit cards and leading brands, to make sure that the shoppers get the very best products and most affordable prices.
Proudly from UAE – During Commemoration Day & National Day: In order to further promote the local agriculture & manufacturing sectors, LuLu will be organizing a special festival “Proudly from UAE” in all hypermarkets across the country. Special focus will be on promoting organic products and sustainable farming.
LuLu Online Shopping: An all-new upgraded LuLu Shopping App has been launched to further enhance the shopping experience of shoppers. Over the past two years, we have increased our product massively to offer the biggest range of fresh, grocery and lifestyle products at the most competitive prices. We have our own fleet of more than 200 customized and temperature-controlled delivery vehicles to ensure freshness and hygiene of food products. Shoppers can look forward to fabulous discounts and offers in all categories during the 50 days of “UAE PROUD 50” celebrations.
SAVE 2 EYES: As part of CSR policy, Lulu is joining hands with Emirates Red Crescent and Reach Campaign to launch the “Give AED 2 Save 2 Eyes” initiative. As part of this project Lulu will be generating funds to support the “50 Days to Transform 5 Million Lives’ campaign, to prevent and eradicate river blindness that affects people across the world, in partnership with various brands and shoppers.
Wall of Pride: To get everybody into the mood for this grand patriotic occasion, LuLu will be launching a “Wall of Pride” display in major hypermarkets and malls, where the public will be encouraged to write and post about their moment of pride about UAE. Many celebrities and influential personalities will be participating in this unique activity to further spread the “Spirit of UAE’ across the world. Every week, winners with most interesting quote will be selected for special honour.
In attendance during the press conference as well were Mujeeb Rehman, Director- Buying, Shabu Abdul Majeed, Director – Retail Operations, V. Nandakumar, Director – Marketing & communications, and Stuart Davidge, Head – Omnichannel Operations.
