Filipinos have a knack for being adventurous when it comes to food, especially if they’re going to try it for the first time. This is the reason why newly created concepts continue to spring forth from the Philippines’ diverse food industry.
For Centennial Food Corporation, it’s the introduction of a new snack idea called ‘Chickboy’ with the concept of its own category being a ‘Pop-Nik’ as a split between ‘popcorn’ and ‘corn kernel snack’! In addition, Centennial Food Corporation also has its own ‘quick cook’, and ‘gluten free’ noodles – ‘HOBE’! Here’s a rundown of two of their unique offerings for the market.
HOBE. The first “Quick Cook” and “Gluten Free” noodles (cornstarch sticks) in the industry, HOBE prides itself as the first in the local “bihon” trade to produce machine-dried cornstarch noodles.
Launched in 1985, HOBE noodles are safe from exposure to the elements; making it a healthy choice for all discerning palates. Another first is that compared to other noodles, HOBE noodles need not be soaked in water before cooking and thus, it makes the noodles longer and stronger. Made from only the purest cornstarch and water, customers can be assured that their HOBE noodles are unparalleled quality.
CHICKBOY. The unique fusion of the popcorn and corn kernel snack concept is an inviting experience where the more you eat it, the more you want it!
Known for its distinct texture and flavor, Chickboy is the only original “POP-NIK” snack in its category. As the brand continues to take the local market by storm since 2015 with its satisfyingly delicious sweet corn, garlic, barbeque and cheese flavors, Chickboy continues to develop and come up with even more tastier flavors for the public.
Both brands and more have been brought to the UAE through Shankar Trading Company LLC, the group behind bringing most of the well-loved Filipino brands from the Philippines to the shelves of the UAE market. “Our partnership with Centennial Food Corporation is a testament to Shankar Trading Company’s commitment to continue providing our Filipino and expat communities the best products that the world has to offer at the nearest store of their convenience,” said the management in an announcement.
