Outside her career as an actress and host, Alex Gonzaga has made a name for herself as one of the fastest rising vloggers and social media personalities in the Philippines.
She currently has over 3.4 million subscribers on her YouTube channel and her videos have been viewed more than 242 million times.
With her growing digital presence, many netizens are wondering how much money she makes from making vlogs, and this is something that she finally addressed in an interview with she had with TV host Boy Abunda.
Alex appeared alongside her sister Toni Gonzaga and fellow host-influencer Bianca Gonzalez on the show “Inside the Cinema” wherein they discussed how monetization of online content works.
Alex first explained that “English-speaking” YouTube personalities who have an international audience earn more money compared to her who produces videos in Filipino which will mostly cater to local viewers.
“When you have an international audience… ang one American audience is equivalent to four Filipinos, one is to four,” Gonzaga explained.
“So ‘yung cpm (cost per mille)… ‘pag ang audience mo American or international, mas malaki ang rate na makukuha mo sa ads. Kasi kumukuha lang kami ng percentage,” she added.
She went on: “When a big company or multinational company goes to YouTube – parang ABS – [they would say] ‘We want to give this much money.’ [YouTube] would say, ‘Okay, you choose from the Google-preferred kung kanino mo gustong pumasok [ang ads mo]. So kunyari andoon ako… If they’re gonna give $10 million, parang 5 percent or 3 percent will go to you. Kasi pinili ka nila na most of your videos sila lalabas.”
Alex no longer disclosed the exact figure on how much she makes but only said that it can reach a 6-digit amount.
“Here in the Philippines kasi, I get ‘yung percentage ng ads na pumapasok sa akin… It can range to… mostly nagsi-six digits talaga siya,” she said.
Moreover, Toni claimed in a previous collaboration video with YouTube personality Lloyd Cadena that Alex was able to buy a car with the money she earned from posting videos.
On the other hand, Bianca revealed in the same interview that influencers on Instagram can also earn up to P100,000 per post.
“Iba-iba ‘yan, siyempre ‘pag artista medyo mas mataas ‘yung presyo versus a model na starting na doesn’t come out on mainstream media,” she began. “So a post, siguro puwede ‘yan mga P10,000, may P20,000. Kung artista ‘yan, puwedeng tumaas ng mga P50,000 or P60,000.”
“Kunyari series of posts ‘yan, P100,000. Iba-iba,” she added.
