Apple Inc. introduced a log-in application that is touted as a rival to the web log-in accounts of social media giant, Facebook and search engine Google, the company has announced.
The “Sign In With Apple” function underscores the need for the protection of users’ private information.
The tech company also intends to impose a stricter control over location tracking.
In a Reuters report, the company explained that when users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop.
The tech company has a new system in which, users can provide their email address with apps without giving up their real email address.
The announcement was made before app developers in San Jose, California, who attended the annual developers’ conference, which is held amid close scrutiny of the practices of the company and other tech companies.
The next version of Apple’s operating system, iOS 13, will make it faster to download and open apps.
Apple is also expected to retire the iTunes app for the Mac and introduce a new system.
