When Filipinos arrive in the UAE, some of them may get cravings that only authentic Filipino products can fulfill. The Filipino Times spoke to West Zone Group’s Founder and Chairman Naresh Kumar as this is where retail outlets like West Zone cater to the needs of Filipinos with their products at affordable price points.
Naresh Kumar, who was included among the top Indian business leaders in the Arab World by Forbes Middle East, extends his greetings to the Filipino community in the celebrations of their Independence Day: “I wish the Filipino community a happy 121st Philippine Independence Day and we organized Meet and Greet with Zanjoe Marudo as part of West Zone Group’s event that celebrates the momentous occasion.”
West Zone’s supermarkets, hypermarkets and malls are strategically placed across the UAE. Within each establishment, West Zone has infused its knowledge of the ever-changing international market with its wide consumer portfolio as it designs and plans the construction of each retail environment to give a unique look and feel. “The malls have a carefully thought out mix of retailers providing optimum choice to the consumer in shopping, entertainment, food & leisure,” shares Kumar.
Unique shopping experience
The brand has since established itself as one of the top choices for Filipinos when it comes to retail chains with its constant stream of promotions on its Filipino products as well as products from other ethnicities. “Today, the West Zone hypermarket chain is synonymous with breadth of choice and with the ‘all under one roof’ approach that made it famous,” furthers the company announcement on its website.
While the company has since diversified its portfolio with technology, real estate, F&B, and more, it always goes back to its roots of providing a customer-centric experience that applies across its portfolio of business – most especially at the retail sector. “At West Zone we are passionately working towards making West Zone the best shopping experience ever, constantly adapting to the requirements of the consumers. Innovation and re-invention are at the prime with consumer service being the driving force,” said the company in an announcement.
Aiming for brilliant smiles
West Zone is likewise responsible for the training, compensation, and benefits of more than 5,000 employees serving all communities and emirates at each store. The company puts a premium price and investment at customer service as West Zone Group Chairman Naresh Bhawani explains that they aim to see a smile on each face that arrives and leaves their store.
“The only thing we strive for is a brilliant smile on our customer’s faces when they shop with us. Customer delight, supplier satisfaction and employee challenge are the values that make the fabric of West Zone,” said Bhawani
West Zone continues to hold the bar high for customer satisfaction with the increasing number of Filipinos and expats who get their groceries at affordable prices. With its ongoing success, West Zone is already shaping up to be the #1 Filipino favorite retail chain and the preferred supermarket for Pinoys in the UAE.
