Abu Dhabi utilizes the world’s ‘largest augmented reality (AR) screen’ to endorse the UAE capital as a world-leading holiday destination.
The Department of Culture and Tourism – Abu Dhabi (DCT – Abu Dhabi) set a Guinness World Record after its marketing campaign used the PiccadillyLights, which was a 40-foot digital billboard setting it in London.
It is an interactive AR which allowed passersby to experience UAE’s known landmarks.
According to Ali Al Shaiba, acting executive director of tourism and marketing, that the world-record-breaking AR experience took over Piccadilly Lights for two weeks, showcasing the UAE capital’s most famous landmarks in a pioneering way.
“When conceptualizing the campaign, we knew we wanted to do more than just bring Abu Dhabi’s famous sights to life at one of London’s most iconic landmarks,” he also said.
The campaign also offered people a chance to win a trip to Abu Dhabi.
