Filipinos longing to have a taste of home on a budget usually opt to open their favorite canned goods costing but a few dirhams – not only are their tummies satisfied, their longingness to experience food they’re familiar with is also satiated.
This is exactly the experience that Shankar Trading Company (STC) and Century Pacific Food Inc., had envisioned they have partnered for more than 20 years and witnessed how the Filipino population in the UAE grew to almost a million in the country today. To date, CPFI is exporting its brands to over 60 countries with U.A.E. as its biggest market.
As one of the largest Food Manufacturing Companies in the Philippines CPFI is the brainchild and makers of brands such as Century, 555, Argentina, Birch Tree, and Angel. With the company’s market leadership both in Tuna and Canned Meat in the Philippines, it is inevitable for the company to aggressively expand its reach in the Global Market.
Officially recognized brand in the UAE
The company is proud to say that it has been the 1st Filipino Company to have been given an ESMA (Emirates Authority for Standardization and Metrology) Accreditation. With this accreditation, Argentina Corned Beef and Argentina Filipino Breakfast lines such as Chicken Tocino, Chicken Longganisa, and Beef Tapa are now widely available in U.A.E.; distributed in the top retailers such as Westzone, Al Maya, Carrefour, Lulu and Union Coop.
The UAE has been a vital market for Century Tuna and 555 Sardines. For the past years, the company has also started building the Argentina brand for both their canned and processed Meat products.
With a 40% Market Share in the Philippines for Canned Meat, there’s no doubt that Argentina has been a favorite of most Filipinos in the Middle East. To further add to its portfolio, the Argentina brand will soon be launching Halal Argentina Corned Beef Hot & Spicy and Beef Loaf.
Moving forward
The company has been partnering with Shankar Trading for more than 20 years and the latter has been doing an exceptional job ensuring that all the products of Century Pacific Food Inc. are widely available in all the stores in the U.A.E.
They have also been very aggressive in promoting the brands to ensure product awareness to all the shoppers and consumers across the different channels. Argentina brand has become widely popular in the U.A.E. because of the help of the company’s exclusive Distributor – aligned with the company’s Purpose to Nourish & Delight, Everyone, Everyday, Everywhere.
Learn more about the history of bringing Filipino food here in the UAE as well as the latest deals on Filipino goods at their social media pages on Facebook (Shankar Trading UAE) and on Instagram (Shankar_Trading_UAE). You can also check their official website at www.giantuae.com
