Bench, an iconic brand back in the Philippines, has opened a shop on the first floor level of Al Ghurair Center, Deira to a throng of fashionistas eager to check out the racks and, perchance, a selfie with the brand’s ambassador, dramatic actress Julia Montes, who led the opening ceremonies attended by Philippine government officials in Dubai and businessman Ed Nicdao and Imthiyas Palliveedu, franchise owners in the UAE.
The popular brand first opened in 1987 as a small store selling men’s t-shirts before it grew at an unparalleled rate, and became the pioneer in the use of celebrity endorsers, television, and giant billboards to propel a fashion brand that offers premium quality products at affordable prices.
Bench is currently in every retail space in the Philippines, and has a worldwide network of stores and outlets in the United States, China, and the Middle East.
