Shopping and the festive season have always been closely intertwined as most people indulge in everything from food to fashion, beauty products and jewellery during this time.
Let’s put it this way: shopping is almost synonymous with the holiday season. Besides buying gifts, most consumers have the opportunity to access exclusive items, deals and discounts.
This Dubai Shopping Festival (DSF), 180 jewellery outlets under the Dubai Jewellery Group (DJG) label have come together to showcase a new collection of gold and diamond jewellery. Designed to cater to a diverse customer base, the brands will spotlight both traditional and contemporary designs fit for varied age groups.
Whether customers are looking to grab the latest statement pieces or make an investment in jewellery, new exciting collections curated by industry experts await them.
To get all loyal patrons further into the festive spirit, DGJ is making it even more rewarding by giving away 25 kilograms (Kgs) of gold to 100 lucky individuals. By shopping for AED 500 or more to participate in a raffle and win ¼ kg of gold through a weekly draw. Better yet, on the final day of DSF, 12 lucky winners will take home a total of 3 kilos of gold as the
mega prize.
This festive activation is in line with DGJ and their partners’ long-standing vision to cater to the increasing demand for gold and diamond Jewellery in the Emirate and underscoring Dubai’s position as a leading hub for jewellery. By keeping its clientele at the heart of everything they do, DJG seeks to take the celebrations up a notch and deliver a fulfilling experience to the residents of Dubai.
To check the participating brands and outlets, visit www.dubaicityofgold.com
