Swedish furniture company IKEA promised to sell its products at a low price to attract more Filipino consumers.
IKEA market development manager Georg Platzer said the price of the items that will be sold in their first store in the Philippines will be “so low that as many people as possible can afford them.”
Platzer underscored the importance of taking care of its customers.
He also attributed the success of the company to providing its customers a first-hand look at the furniture they are selling at their physical stores. Customers can freely touch their products to check its quality and details.
“Sometimes, I really don’t understand. I go to shops to get something and then it’s out of stock. This is not detail. Retail is detail,” he said.
“This is one of our promises. We uphold this all over the world – instant gratification – because we care about our customers.”
In April, shopping mall developer, SM Prime Holdings Inc., announced that it will build Ikea’s first shop in the Philippines within the SM Mall of Asia (MOA) Complex in Pasay City by 2020.
The announcement took social media by storm with netizens clamoring when the exact date of the opening will be.
Platzer, however, refused to reveal the exact date of the opening.
“We are coming. We are coming because we love you and we hope you love us too,” Platzer said.
IKEA currently has 403 stores in 49 countries. Their stores have been visited by 936 million customers worldwide.
