DUBAI: Color Run presented by Daman’s Activelife returned to the UAE on Nov. 11 with another record-breaking turn out. Celebrating its 5th year in the UAE, runners donned their most colorful outfits and ran, danced and skipped their way through the “Happiest 5k on the Planet.”
This year, Color Runners were invited to “Dream in Color” to experience the all new Foam Zone, which proved to be a huge hit. Elsewhere on the course, Color Runners were covered from head to toe in an array of brand new colors in more Color Zones than ever before along the 5k route. An incredible day out for the entire family, friends and colleagues, Color Runners showed their aspirations on the brand new Dream Wall as well. The event culminated with the ultimate color party at the Finish Festival and the famous color throws.
In keeping with the event’s community focus, $1 from every entry at The Color Run presented by Daman’s Activelife was donated to Friends of Cancer Patients through the Just Giving platform.
Greg Sproule, Managing Director of IMG Middle East said: “We are thrilled with another huge turnout for the Color Run presented by Daman’s ActiveLife this year, marking our 5th year in the UAE. The new Foam Zone and Dream Wall were a great addition to the experience and together with all the Color Zones, we created a truly magical 5k run.”
Dr. Michael Bitzer, Chief Executive Officer at National Health Insurance – Daman, presenting partner of the event said: “We were delighted to see such a wonderful turn out for this year’s Color Run presented by Daman’s ActiveLife. We aim to create healthy communities through our ongoing ActiveLife initiatives that enable people to lead a healthy and active lifestyle. Today’s event is a perfect platform that encourages friends and families to get together and exercise in a fun-filled environment.”
Since its inception in 2012, The Color Run has become a global phenomenon and is now the largest running series in the world. Continuing to innovate the “Happiest 5k on the Planet” genre each year, The Color Run has been experienced by over 6 million people worldwide in 35+ countries and has donated a staggering $5 million dollars to charity to date.
