The Department of Tourism (DOT) has revealed that the country will have an “enhanced tourism slogan” to replace “It’s more fun in the Philippines” in promoting it globally.
In a press briefing on Tuesday, Tourism Secretary Christina Garcia-Frasco said that President Ferdinand Marcos Jr. has approved the National Tourism Development Plan 2023-2028.
“We are putting forth the best of the best of the Philippines to the world. Because it cannot be denied that we do give the world our best and while the Department of Tourism has not yet come out with an enhanced tourism slogan as that, as a country brand, I assure you, you’ll love it,” Frasco said.
“There will be in the next few weeks. But we will make sure to engage in consultation with our tourism stakeholders first, as their opinions matter very much to us,” she added.
This, after the public criticized a viral advertisement campaign in the United Kingdom featuring overseas Filipino workers (OFWs) tagged as “We give the world our best.”
Frasco noted that the highlight of the new marketing strategy to promote the Philippines would be on the “heart and soul of the Filipino.”
To recall, the slogan “It’s more fun in the Philippines” was launched in 2012 under the administration of former president Benigno Aquino III and was retained by the Duterte administration.
