Celebrities and politicians have increasingly donned pink outfits as a form of protest in the US.
The “Political pink” has become the colour of activism in the US and this week celebrities including Kerry Washington, Amy Schumer and Zoe Saldana posted selfies on Instagram wearing pink pantsuits.
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These outfits are part of a collection that benefits Supermajority, a gender equality advocacy group set up by members of Planned Parenthood, Black Lives Matter and the National Domestic Workers alliance, which encourages women into political action.
Andrew Burnstine, associate professor at Lynn University said for millions of people who are demanding change in the political system and the American democracy the colour pink is the new battle-cry.
Among others Hillary Clinton shared photos of the founders of Supermajority on her Instagram with the caption: “Love these pantsuits, and the powerful women wearing them.”
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The first use of pink as a political statement came about in 1925 when Time magazine coined the term ‘pinko’ for anyone thought to have communist, socialist or ultra liberal-leanings. The colour has become synonymous with breast cancer awareness.
The political pink lies however stands in contrast to the apolitical “Millennial pink”, which came to define the beginnings of the Instagram age around five years ago. (AW)
