Tuesday, July 16, 2019

Feb 07 19, 12:34 pm

PHL to stay with UN Human Rights Council- Locsin

Foreign Affairs Secretary Teodoro Locsin Jr. said the Philippines is not leaving the United Nations Human Rights Council (UNHRC). "UNHRC vote is a small and harmless matter," Locsin said in a post on his Twitter account. "We're staying with the UNHRC as a pedagogical...

Isko Moreno wants name removed on food truck

Manila Mayor Isko Moreno has requested to remove his name from a food truck giving free 'lugaw' named as 'Kusina ni Isko'. A netizen called out Moreno asking if 'epals' are prohibited under his term. "Netizens have a point on this one. Nakisuyo na po ako sa nag-donate...

Burn victims treated with mom’s placenta in Dubai

Two victims of gas explosion in Dubai last month are being treated with donated placenta from a mother who just gave birth. Hafizulla, 27, and Khayal Mohammed, 20, are undergoing treatment at Rashid Hospital in Dubai. A large area of their bodies suffered...

Splash “Life After Fashion” Campaign Benefits Thousands of Underprivileged People

by | Feature, Lifestyle

Feb. 07, 19 | 12:34 pm

A pioneering sustainability initiative introduced by leading retail brand, Splash, which encouraged householders to recycle their old clothes, resulted in over 11 tonnes of clothes being collected. Some of the collected items, were distributed amongst underprivileged communities in Africa.

The ‘Life After Fashion” campaign saw Splash working closely with UAE-based laundry firms to communicate the message of Life After Fashion and consumers were encouraged to visit Splash stores and drop their unwanted items in specially designed boxes placed at the brand store.  All these items were then delivered to Hands Industries who further categorised them into provision for used clothing markets, donation to African countries or for recycling purposes.

Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group

Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group said: “Our aim was to raise awareness about the huge amount of unwanted clothing items that people throw away, which go into landfill, but which can be easily recycled for the good of others. We are very grateful for the co-operation of the public who donated their unwanted clothing and for the laundry companies who participated in the initiative and made it so feasible.  We are delighted that so many people are benefiting from the campaign.   The initiative will now continue as part of our long-term sustainability endeavours.

The design of the hangers was pivotal to the success of the campaign, as they depicted images of the types of people benefiting from the project, and as such they provided an essential human element which resonated effectively with the public and prompted them to take action.  The decision to utilize laundry companies who were able to conveniently reach out to their regular customer base and provide an efficient distribution and collection channel also contributed to the campaign’s success.

Beig furthers that Splash aims to change the scenario of from having unwanted clothes to transforming these into something more beneficial: “We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping less fortunate.  The general public have been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”

A second phase of the innovative campaign saw collection points installed in Splash stores, with shoppers encouraged to donate their old clothes as they purchased new items.

 

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 1 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

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