Tuesday, February 19, 2019

Feb 07 19, 12:34 pm

Dubai residents urged to participate in Car-Free Day

The Dubai Municipality urged residents to leave their vehicles parked on February 24 and opt to use public mode of transportation in celebration of the annual “Car-Free Day”. In a tweet, the Dubai Municipality encouraged residents to walk, bike, or use public...

Scaffolding collapses in Abu Dhabi

The Abu Dhabi Municipality confirmed that a scaffolding collapsed at a building demolition site on Monday, February 18. The Abu Dhabi Crisis Management Team, Abu Dhabi Police, Department of Urban Planning and Municipalities, and the Department of Transport,...

Tricycle driver accused of raping Irish tourist in Palawan

A tricycle driver in El Nido, Palawan was accused of raping a 21-year-old Irish tourist on Wednesday night. The victim said that the 39-year-old tricycle driver, who was identified as Perry Gaspe, took advantage of her when she was on her way to a hostel, reported...

Splash “Life After Fashion” Campaign Benefits Thousands of Underprivileged People

by | Feature, Lifestyle

A pioneering sustainability initiative introduced by leading retail brand, Splash, which encouraged householders to recycle their old clothes, resulted in over 11 tonnes of clothes being collected. Some of the collected items, were distributed amongst underprivileged communities in Africa.

The ‘Life After Fashion” campaign saw Splash working closely with UAE-based laundry firms to communicate the message of Life After Fashion and consumers were encouraged to visit Splash stores and drop their unwanted items in specially designed boxes placed at the brand store.  All these items were then delivered to Hands Industries who further categorised them into provision for used clothing markets, donation to African countries or for recycling purposes.

Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group

Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group said: “Our aim was to raise awareness about the huge amount of unwanted clothing items that people throw away, which go into landfill, but which can be easily recycled for the good of others. We are very grateful for the co-operation of the public who donated their unwanted clothing and for the laundry companies who participated in the initiative and made it so feasible.  We are delighted that so many people are benefiting from the campaign.   The initiative will now continue as part of our long-term sustainability endeavours.

The design of the hangers was pivotal to the success of the campaign, as they depicted images of the types of people benefiting from the project, and as such they provided an essential human element which resonated effectively with the public and prompted them to take action.  The decision to utilize laundry companies who were able to conveniently reach out to their regular customer base and provide an efficient distribution and collection channel also contributed to the campaign’s success.

Beig furthers that Splash aims to change the scenario of from having unwanted clothes to transforming these into something more beneficial: “We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping less fortunate.  The general public have been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”

A second phase of the innovative campaign saw collection points installed in Splash stores, with shoppers encouraged to donate their old clothes as they purchased new items.

 

Jobs

Editors Choice

21 in 39 Boeing planes in Middle East in 2018 are UAE carriers

21 in 39 Boeing planes in Middle East in 2018 are UAE carriers

WAM: Boeing delivered 39 airplanes in 2018 to its regional customers in the Middle East, 21 of which were to UAE carriers, according to Bernard J. Dunn, President, Boeing Middle East, North Africa and Turkey. In an exclusive interview with the Emirates News Agency,...

RTA opens main bridge at intersection of Expo Road, Al Asayel Street

RTA opens main bridge at intersection of Expo Road, Al Asayel Street

WAM: Dubai’s Roads and Transport Authority (RTA) has opened a main bridge at the intersection of Expo Road and Al Asayel Street. The bridge is a part of Phase 5 of the roads network leading to Expo site. The completion rate of this phase has exceeded 50 percent, and...

Immigration officers at NAIA banned from using phones while on duty

Immigration officers at NAIA banned from using phones while on duty

The Bureau of Immigration (BI) has barred its personnel at the Ninoy Aquino International Airport (NAIA) as well as other international ports in the country from using cell phones while on duty. BI Commissioner Jaime Morente said that the move seeks to ensure that...

Dubai residents urged to participate in Car-Free Day

The Dubai Municipality urged residents to leave their vehicles parked on February 24 and opt to use public mode of transportation in celebration of the annual “Car-Free Day”. In a tweet, the Dubai Municipality encouraged residents to walk, bike, or use public...

Scaffolding collapses in Abu Dhabi

The Abu Dhabi Municipality confirmed that a scaffolding collapsed at a building demolition site on Monday, February 18. The Abu Dhabi Crisis Management Team, Abu Dhabi Police, Department of Urban Planning and Municipalities, and the Department of Transport,...

Recent posts

We listed over 1,000,000 jobs from United Arab Emirates monthly.

Accomodation option available in the market.

Latest News
Subscribe to our free weekly newsletter and never miss a thing. No spam. Only hand-picked trending news.

THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 1 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

FOLLOW US

SIGN UP FOR NEWSLETTER

THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 1 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

FOLLOW US

SIGN UP FOR NEWSLETTER

© 2018 The Filipino Times. All rights reserved

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

More in Feature, Lifestyle
Valentine’s day event for Filipinos selling fast!
Published On  February 7, 2019
IN PHOTOS: Snapshots of the Filipino Community during the Papal Mass
Published On  February 7, 2019
West Zone to open new store in Abu Dhabi
Published On  February 7, 2019
Close