BTS Jin named as global brand ambassador for Gucci

Kristine Erika AgustinAugust 10, 2024

Photo courtesy: @gucci/IG

K-pop superstar and BTS member Jin has been named as the latest global brand ambassador for Italian luxury brand Gucci.

The fashion brand announced this in an Instagram post, saying the singer “perfectly embodies Gucci’s values of individuality and authenticity.”

View this post on Instagram

A post shared by GUCCI (@gucci)

Italian fashion designer and creative director of Gucci, Sabato De Sarno, welcomed this announcement and said that they are honored to share this journey with the singer.

“I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” De Sarno said.

Kristine Erika Agustin

Kristine Erika L. Agustin is a journalist at The Filipino Times, where she covers stories on Overseas Filipinos, major events in the Middle East, and Filipino community initiatives. A Magna Cum Laude graduate in Journalism from the University of Santo Tomas, she has previously worked with the Philippine Daily Inquirer, Manila Standard, and the Department of Science and Technology. Combining newsroom rigor with digital storytelling, Kristine is emerging as a strong voice in Filipino media.

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