Haven’t you noticed how, during month-long sale events, shops offer discounts then give you vouchers that you can use to buy more from them and, finally, you go to a mall booth where you show receipts and handed, in turn, raffle coupons for a chance to win a million dirhams or a brand new luxury car?
Conversio, a portal that describes itself as an “all-in-one e-commerce marketing dashboard” said, citing a recent study by Claremont Graduate University, customers who received a voucher experience a 38% rise in oxytocin (love hormone) levels and were 11% happier than those who did not. The happier you are, the more you want to shop especially considering there’s a luxury car or a kilo of gold in one big bar up for grabs.
“Now, nearly every brand and retailer uses discounts or other promotions to grow their businesses, too. Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales.
