The Bureau of Internal Revenue (BIR) awarded Maine Mendoza as one of the “Top Regional Individual Taxpayer in Caloocan City”.
The award recognizes taxpayers who handle taxes properly. In Maine’s case, she pays taxes attributed to her earnings from numerous endorsements, commercials, and shows since she rose to fame two years ago.
Mendoza recently took the title “Queen of All Media”, a title held by Aquino for the previous years.
The Philippine Association of Philippine Advertisers confirmed that Mendoza is now the top product endorser in the country following Aquino’s break from TV networks.
“It cannot be denied that Ms. Kris [Aquino] has been the favorite of product companies for more than two decades for their advertisements. But apparently, this has not been the case this year,” said APA’s Soltero Salazar.
Mendoza’s social media popularity is not the only reason why she became the most sought-after celebrity endorser of many brands; Mendoza, who is celebrating her 2nd showbiz anniversary, also has fans of AlDub to thank for her success.
Adding to this, Salazar mentioned that Aquino’s departure from ABS-CBN also played a big factor as she was no longer seen constantly on television.
