Aside from discounted goods, shoppers at Dubai Shopping Festival can also bring home gold bars, luxury cars, and appliances.
Dubai Gold and Jewellery Group (DGJG) said that 300 participating outlets in the UAE will be offering shoppers the opportunity to win gold, cars, and appliances by purchasing at least Dh500-worth of gold and diamond.
The promotion will run from December 26 until February 2.
There will be four daily winners of 250 grams of gold from December 27 to January 26. In the grand draw, which will happen on February 2, one lucky winner will receive 1 kilo of gold.
There will also be six winners of 100-gram gold bars and six winners of 65″ inch 4K UHD Smart Curved TVs. The promo for the gold bars will run from January 27 to February 1.
For those who purchased diamond worth at least Dh500 will have a chance to win brand new vehicles. One BMW car be given away every week from January 1 until February 2.
Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said: “This is for the first time that we introduced separate gold and diamond campaigns and believe this will increase the footfall significantly this shopping festival. Every year the aim is to offer something unique and new to the buyers and hence our new campaigns focuses on enhancing the shopping experience for the local as well as the international customers.”