Filipinos attending the 128th Philippine Independence Day celebration at Sheikh Saeed Hall 1, Dubai World Trade Centre on June 13 can look forward to a day of fun, prizes, and their favorite Pinoy brands as Shankar Trading Company (STC) returns to one of the UAE’s biggest Filipino community events.
Visitors to the STC booth can take part in interactive games while exploring Filipino household favorites, including Century Tuna and Century Tuna Nuggets; Birch Tree Probiotic; Rebisco’s Doowee Donuts and Hi-Ho Crunchy Cracker Nuts; NutriAsia’s UFC, Datu Puti, Silver Swan, and Mang Tomas; as well as Miguelitos Ice Cream.
As a special highlight, attendees can get a free customized Century Tuna can personalized on the spot, exclusively available at the STC booth during the event.
Participants can also receive exclusive brand giveaways, product samples, and West Zone shopping vouchers throughout the celebration.
STC will also be giving away thousands of grocery bags during scheduled distributions from the afternoon until the evening, giving more attendees the opportunity to take home exciting treats from participating brands.
Adding to the excitement, one lucky participant will have the chance to win a round-trip ticket to Manila courtesy of Cebu Pacific, giving attendees another reason to stop by the booth and join the festivities.
Shankar Trading Co. L.L.C., one of the Middle East’s leading distributors of Philippine food products, has been serving the region for more than three decades. Through its extensive distribution network, the company has played a key role in making trusted Filipino brands accessible to consumers across the UAE and the wider Middle East.
For many Filipinos living and working abroad, familiar food products remain an important connection to home. From pantry staples and condiments to snacks, beverages, and ready-to-enjoy treats, these brands have become part of everyday life for overseas Filipinos. By bringing these products closer to consumers, STC continues to help strengthen that connection while supporting Philippine manufacturers in expanding their reach beyond the country.
The annual Philippine Independence Day celebration is among the most anticipated gatherings of the Filipino community in the UAE, bringing together thousands of attendees for a vibrant showcase of culture, entertainment, and national pride. Through its participation, STC continues its longstanding tradition of connecting Filipinos in the region with the brands and products they know and love.
