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Philippine Business Council in Dubai launches travel and hospitality, retail subcommittees

The Philippine Business Council Dubai and the Northern Emirates (PBC DNE) has launched two new subcommittees aimed at strengthening sector-focused collaboration within the Filipino business community.

Under the leadership of Chairman Asiyah Monjardin and Vice-Chairman Michael da Costa, the newly formed subcommittees was officially launched on Jan. 6 to cover the Travel and Hospitality and Retail sectors.

The subcommittees are led by a group of dedicated founding members and officers, elected to drive growth and support for their respective sectors:

Filipino Retail and Trade Entrepreneurs

President: Ms. Babylyn Buchan
Vice-President: Ms. Anvi Caayao-Pante
Consultant: Ms. Sheila Jean Pellano
Travel, Tourism, and Hospitality
President: Ms. Ellanie Villena
Vice-President: Mr. Randy Ferrer Lamsen
Consultant: Ms. Mariben Christine Eustaquio

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“These sub-committees provide a vital platform for our members in retail, e-commerce, and tourism to synergize their efforts and achieve collective success, said Ms. Mariben Christine Eustaquio, Director for Business Events of the PBC-DNE.

The formation of industry-based subcommittees will allow members to address sector-specific challenges, identify opportunities, and contribute to the growth and development of Filipino-owned and Filipino-led businesses in Dubai and the Northern Emirates.

According to PBC DNE, the initiative seeks to drive targeted programs and activities relevant to each sector, promote collaboration and networking among members, and support the council’s overall strategy through informed recommendations.

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The subcommittees also aim to increase active participation and engagement among council members.

Kristine Erika Agustin

Kristine Erika L. Agustin is a journalist at The Filipino Times, where she covers stories on Overseas Filipinos, major events in the Middle East, and Filipino community initiatives. A Magna Cum Laude graduate in Journalism from the University of Santo Tomas, she has previously worked with the Philippine Daily Inquirer, Manila Standard, and the Department of Science and Technology. Combining newsroom rigor with digital storytelling, Kristine is emerging as a strong voice in Filipino media.

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