There’s no winter like the UAE winter with its breathtaking scenery and world-class destinations. It’s the theme of a new campaign video released by the UAE Government to entice local tourist to revisit the best-kept secrets and gems of each emirate.
The release of the video campaign follows the launching of the first nationwide tourism campaign called the “World’s Coolest Winter”, which was unveiled by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai.
His Highness said: “The UAE hosts an exceptional winter and offers the best services that tourists can utilize inside and outside the country.”
“Winter brings great moments and experiences. Like everything else in the UAE, we aim to make every winter the best in the world,” the UAE Vice President added.
في الشتاء كل شي جميل .. وعندما يكون الشتاء إماراتياً فإنه يكون “أجمل شتاء في العالم” ..
الإمارات تمتلك أجمل شتاء .. وتمتلك أجمل شعب .. وتمتلك أجمل خدمات يمكن أن يستمتع بها أي سائح .. أدعو الجميع للسفر في الإمارات واستكشاف روح الإمارات.. pic.twitter.com/gdbwueCkPQ— HH Sheikh Mohammed (@HHShkMohd) December 12, 2020
The ‘World’s Coolest Winter’ campaign is part of the new Strategy for Domestic Tourism under the UAE Nation Brand, which aims to develop a comprehensive scheme to regulate the local tourism sector in a solid collaboration among the relevant local and federal entities.
Sheikh Mohammed bin Rashid Al Maktoum said promoting the UAE as a single tourist destination with diverse attractions and experiences boosts the country’s tourism sector as an integral part of the national economy.
The 45-day campaign, overseen by the Ministry of Economy in collaboration with local tourism entities and supported by the UAE Government Media Office, aims to highlight the major landmarks and attractions that distinguish every emirate.
“The UAE Strategy for Domestic Tourism marks the beginning of unifying our efforts and coordinating our capabilities towards harnessing all of our tourism resources in the best possible way. Today, we are launching the first of many campaigns to develop this vital sector of our economy,” His Highness said.
