LOOK: LuLu launches “World Food Festival” in UAE

LuLu, the region’s largest hypermarket chain, is organising its annual food festival “World Food” across its stores in the UAE from 21^st October to 10^th November 2020. A celebration of flavours and culture, the three-week festival brings together foodies and shoppers in a gastronomic experience of global cuisines from more than 25 countries, the UAE’s very first virtual cooking competition “Master Home Chef: the search for the home culinary star”, and massive in-store product offers.

The food festival was inaugurated by Indian celebrity Nyla Usha, in the presence of Mr. James Varghese, Director – Dubai & Northern Emirates of LuLu Group, Mr. Thamban K.P., Regional Director – Dubai Region of LuLu Group, and other LuLu officials at LuLu Hypermarket Al Barsha, Dubai.

The World Food 2020 highlights many themes, such as follows:

• BIRYANI MELA: Authentic Savoury Rice Favourites

21^st to 24^th October

• MASTER HOME CHEF: The Search for the Home Culinary Star

21^st October to 8^th November

• ASIAN FOOD: Filipino • Thai • Japanese • Far Eastern

25^th to 27^th October

• BBQ FESTIVAL: Taste of Outdoors to Every Plate

28^th to 31^st October

• MALABAR THAKKAARAM: Experience the Taste of Kerala

1^st to 2^nd November

• ARABIAN DELIGHTS: Experience Middle East in a Feast of Senses

3^rd to 4^th November

• DHABA WALA: The Best of North Indian Cuisine

5^th to 7^th November

• BAKES & SWEETS: Cakes, Bakes & Everything Desserts

5^th to 7^th November

• CONTINENTAL CUISINES: Flavours from Europe

8^th to 10^th November

Mr. Ashraf Ali M.A., Executive Director of LuLu Group, shared: “We have been organising our food festival for more than 15 years now, but this is our biggest celebration yet. Despite the current pandemic limitations for hosting physical events, we have received extensive support from different embassies, trade promotion councils, various community organisations, hotel and tourism sector, celebrity chefs, and social media influencers. Our aim is to showcase the wide range of global flavours that we offer, which truly makes us where the world comes to shop.”

Apart from the food-themed festivals, LuLu introduces Master Home Chef and Little Home Chef virtual cooking competitions, which will gather aspiring chefs and food enthusiasts of every age to showcase their knack for food plating and recipe video editing. For each category, first prize is AED 3,000, second prize is AED 2,000, and third prize is AED 1,000. For the full schedule of events and mechanics for virtual cooking competitions, visit this link: https://www.luluhypermarket.com/en-ae/worldfood-en

With 193 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organised logistics system, LuLu remains to be the favourite shopping destination in the UAE when it comes to a broader selection of international products.