A lot of fields and industries have been subjected to gender stereotypes. Throughout history, males and females are seemingly boxed with things supposedly done by each party. Shopping for groceries is not an exception.
For years, women can be seen more often in grocery stores. But in a recent survey, men in the Philippines seem to also find haven in such places.
According to Nielsen, a market research firm, men now comprise 40% of grocery shoppers, a 6-percentage leap from last year.
The shift also means a shift in trends in the marketing industry, Nielsen said.
“(Women) remain the key stakeholders in grocery shopping…but as more men play an active role, marketing strategies need to reflect a more balanced approach,” Nielsen Philippines’ consumer insights head Carlo Santos said in a statement.
The growth was mostly sparked by male shoppers from Metro Manila.
53% of the male shoppers from urban places are married, 29% are from Metro Manila, and 60% are employed.
The study also found out that male shoppers tend to shop in stores familiar to them. Women, on the other hand, are seen to shop with their perception of the store in mind.
Men also spend around an average of 64 minutes in stores, while women spends a longer 74 minutes. Santos said manufacturers should also “think of ways to disrupt these shoppers to notice their brands in store”.
Photo credit: thinkprogress.org
