LG Electronics, a global leader in consumer electronics recently hosted its LG Showcase MEA 2024 at the Conrad Hotel in Abu Dhabi. With the overarching theme “Reinventing Together,” the event focused on showcasing the latest innovations and extending relationships with its stakeholders. Hosting over 500 esteemed guests, the event offered hands-on experience with its latest products.
A key focus area during the exhibition was LG’s line-up of home entertainment products, which range from its televisions to audio and gaming products.
Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region said “We design each product with the goal of enhancing the daily lives of our customers. This LG Showcase MEA 2024 event is a testament to this commitment, and we are proud to exhibit our flagship products today. Each of these home entertainment products is designed with practical innovations while keeping customer use-case requirements at heart, which aligns with our goal of creating a better life by elevating everyone’s entertainment experience and the interior of their homes.”
During the event, LG brought to the region its latest innovations in OLED technology; including its flagship 97-inch LG SIGNATURE OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also featured during the event is LG’s innovative StanbyME Go, the 27-inch FHD smart screen that boasts a unique carry bag design, that allows users to easily with them on the go. It keeps mobility in mind with its unique design and a built-in battery that lasts up to three hours of screen time. It comes with various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap.
The screen itself also rotates, giving users the option of a vertical or horizontal orientation. In addition to the streaming options, the screen is also ideal for listening to music with its turntable skin or for playing chess with the pre-installed Chess game. Customers can also control the unit through voice control, even from a distance. The unique design of the StanByME Go promises enhanced durability, keeping the screen safe from bumps, temperature fluctuations, low pressure, dust, salt fog, and vibrations.
During the course of the event, LG also showcased its latest LG webOS which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music, and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners, and has an active user growth increase in the MEA region by 20 times.
LG also showcased its new α (Alpha) 11 processor that will be used in its flagship TVs, one that will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor is four times more powerful than its predecessor and will refine clarity, color, and sharpness, as well as provide a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG displayed its range of XBOOM speakers which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T, the most powerful-in-class party speaker, produces the immense sound of 1000W with a booming base and high notes. Additionally, the pixel art and multi-color ring lights further step up the party. Its smaller variant, the LG XBOOM XL5S with a 200W output for powerful party music, complete with the series’ iconic party lighting.
Amongst these audio products, LG presented their portable speakers, such as the XBOOM Go XG8T, a 120W speaker with 15 hours of battery life. This on-the-go speaker not only packs a powerful punch in audio but can also boost sound further and turn up the party with its studio light feature. Also on display were the LG XBOOM Go XG7Q and the compact XG5S with a 30W output and 20W output respectively, which come in a unique design with ambient lighting, perfect to set the mood. It is also IP67-rated, making it the perfect musical companion for the outdoors.
Additionally, LG showcased the LG TONE Fit TF7, which focuses primarily on comfort, convenience, and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions. Featuring a patent-pending skirt shape hook, these earbuds offer optimized fit and usability for various outdoor activities. Apart from their superior sound quality, these earbuds are also focused on health, with the UVnano technology integrated into the earbuds’ cradle actively sanitizing the ear gel surfaces, creating a more sanitary listening experience.
LG Electronics also showcased the LG CineBeam Q, the much-awaited, stylish, and smallest 4K portable projector from LG. This mighty 4K laser projector not only delivers stunning picture quality but also a range of streaming features, while its minimalist design fits into any home design ethos.
This was all topped off with LG’s innovations in monitors, with the new LG UltraGear™ OLED gaming monitor and LG MyView Smart Monitor.
The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a truly immersive experience. The new 32GS95UE, the world’s first VESA-certified Dual Mode gaming monitor, which enables it to switch between 4K (3840 x 2160) up to 240Hz and Full-HD (1920 x 1080) up to 480Hz with one simple click. It also comes with a range of other features such as the LG’s Pixel Sound technology, which projects sound directly from the display using vibrating film components built into the monitor itself.
Speaking of minimalist designs, LG Electronics showcased the compact LG WashTower that fits smaller spaces. This appliance is more efficient than your usual washer and dryer stacked on top of one another.
Mansoor Imadudin, LG Electronics Gulf Head of Sales, said that the LG WashTower is a fabulous product that meets the needs of people who want less clutter and more space.
“There were so many difficulties in stacking units side by side here, so we have come up with this innovative idea,” Imadudin said. “It has been designed to fit in the space of the developing landscape in the Middle East,” he added.
The LG WashTower is so small, you can fit it in a wardrobe, making it perfect for people to fit it into smaller spaces. Moreover, it aligns with the goals of the government, such as meeting the needs of people of determination as well as coping with climate change.
“As per the local governments we have to match up with the requirements,” Imadudin said. “So we are creating products that match with the pace, and we are delivering the requirements of the region,” he added.
“This WashTower is comfortable to use for the people of determination,” he said. “Our responsibility also goes for the environment, the society, and sustainability,” he added, touching up on LG WashTower’s energy efficiency as it uses about 40% less energy per cycle than other washer-dryer sets.
Meanwhile, the LG MyView Smart Monitor, a must-have for productivity and entertainment even without having to connect to a PC, was showcased alongside. Available in sizes of 27 inches with FHD and 32 inches with 4K resolution, these smart monitors pack in LG’s webOS software along with support for AirPlay 2, ScreenShare, and Bluetooth. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets, and even stream your favorite content, all from one display. Also, the 27SR50F is available in four color options (beige, pink, green) to cater to various tastes and seamlessly blend into any interior design.
According to Seung Jun Lee, Head of LG Electronics Gulf’s IT sales, one of the main focuses will be on the 32-inch 4k gaming monitor. “The special thing about that product is that it will have a dual mode, which means that the end users can actually select which kind of solid resolution they want to choose,” he said.
“They can either have UHD 4K, with 240-hertz refresh rate or they can choose Full HD with 480-hertz refresh rate,” he explained.
“So, this actually will be a world number one technology that we are introducing to the market,” he added.
What’s more, LG unveiled the LG MAGNIT (model LSAL006), a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display. Delivering unparalleled picture quality through the brilliance of Micro LED technology, the LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own spaces, be it personal or professional.
For more details about LG’s range of products please visit www.lg.com.
