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For the Photographer in All of Us! 

Billions of images are uploaded on social media each day. Yes, billions just in one day! The availability of smartphones at every price point and access to affordable internet are undoubtedly among the key drivers for this rapid growth of social media photo sharing. It’s of course no surprise as, around the world, people are capturing an incredible number of pictures; as per Photutorial data1, 1.2 trillion pictures were taken worldwide in 2021. The number is expected to reach 1.72 trillion in 2022 and over 2 trillion by 2025. Interestingly, 92.5% of photos are taken with smartphones1.

Smartphones have undergone a tremendous evolution as well; today even an entry-level smartphone carries dual cameras. After all, photo quality is among the top considerations for smartphone buyers. Moreover, most phone cameras offer rich 4K resolution today, and several new models even offer 8K video recording. These innovations have turned many people into amateur photographers and content creators, capturing and documenting their lives.

Journey to become the main camera

Today, smartphones have become primary cameras for most of us, that is why often, we prioritize photo quality over many other features when buying a smartphone. As a result, we even see three to four rear cameras on some phones. Smartphones come loaded with rich features that were once unique to cameras, such as long-range zoom, depth effects, broader perspective, and monochrome photography, and above all, smartphones offer unmatchable ease. One doesn’t have to be an expert photographer to take a stunning shot with these smartphone cameras and in a matter of seconds, the pictures can be uploaded on social media, sharing memories with friends and family and even the world.

Smartphone photography allows us to create memories anytime, anywhere. No wonder, the average user in 2022 has around 2,100 photos on their smartphone1. iOS smartphone users have approximately 2,400 photos on their phones, while Android users have around 1,900 photos on their phones1.

Memories Last Forever

Storage shouldn’t be a limiting factor when it comes to creating and saving memories. However, as we have hundreds of pictures on our smartphones, with the number growing by the day, we need the right level of storage or we will be forced to make the difficult decision of deleting our memories to create new ones. One can add 128GB to their phone through a microSDTM card with just one thousand rupees and keep making memories without worrying about deleting those. Another thing to keep in mind is that to capture fast-action photos and to shoot 4K UHD videos2, fast microSD cards such as the SanDisk Extreme® PRO microSDXC™ UHS-I Card are needed. This microSD card is also shockproof, temperature-proof, waterproof, and X-ray-proof3, so one can enjoy the adventures without worrying about the durability of their memory card. Additionally, it comes in up to a massive 1TB4 of storage capacity, so lack of storage will never again be an issue.  Portable on-the-go storage solutions, such as SanDisk Extreme® and Extreme PRO® Portable SSDs are great solutions, which offer lightning-fast read/write speeds. With these storage solutions, the photographer in us can focus on capturing the ideal shot without worrying about which ones to delete first.

Smartphones continue to evolve and so do their cameras. While we can’t be sure of what new features these smartphone cameras of tomorrow will offer, we can make sure of one thing: not having to delete our memories but continually adding to them every day, every minute.



2 Compatible device required. 4K UHD (3840 x 2160) support may vary based upon host device, file attributes and other factors. See

3 Card only. See for additional information and limitations.

1GB=1,000,000,000 bytes. Actual user storage less.










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