Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, is considered one of the most followed world leaders on social media, with more than 22.6 million followers across social media platforms.
According to the latest figures, Sheikh Mohammed bin Rashid’s followers reached 10.4 million on Twitter, 5.4 million on Instagram, 3.8 million on Facebook and 2.4 million on LinkedIn.
He has topped Twitter trends this year in the UAE, leading the online sphere in inspiring people during the most challenging times.
He has long placed his priority on inspiring and empowering youth to develop innovative solutions that overcome challenges in their societies and lead a positive change in their communities. Targeting young people stems from Sheikh Mohammed bin Rashid’s belief that the coming generation is the future and hope of achieving development in societies.
Sheikh Mohammed bin Rashid actively uses social media to directly connect with audiences and world leaders. Posting in several languages besides his native Arabic, Sheikh Mohammed bin Rashid utilizes the globality of the digital sphere in proposing ideas, inviting online users to be part of the UAE’s story by sharing ideas, opinions and votes on certain subjects, besides announcing the UAE’s latest development initiatives, humanitarian projects and plans.
He famously takes to social media to publicly praise dedicated citizens and residents with outstanding achievements and share inspiring humanitarian stories from the UAE society.
The digital sphere is a space where Sheikh Mohammed bin Rashid implements his vision in spreading hope and positivity across the region and the world and bringing his inspiring initiatives and campaigns to a wider audience.
Recently, Mohammed bin Rashid Al Maktoum, officially joined TikTok to connect with millions of his followers around the world on a new platform.
The Dubai leader will share short clips of his 50-year journey in public service, providing insights in leadership and management to inspire youth to create positive change in their societies.
The launch of Sheikh Mohammed bin Rashid’s official TikTok account comes from his keenness to connect with his followers, especially the young generation who make up the majority of the short-form mobile video platform’s audience.
Launched in 2016, TikTok’s engaging form of expression aligns with the objectives of the humanitarian and social campaigns that Sheikh Mohammed bin Rashid launches.
TikTok is a content creation platform that is easily accessible to everyone across 150 markets, which means people can pick it up easily and share a wide range of content including educational content. Through our easy-to-use video capturing and editing tools, we enable creators to express their creativity in line with their passion.
