The ‘Most Noble Number’ charity auction was held on Saturday at the Four Seasons Resort Dubai in Jumeirah Beach, where the vehicle number plate P7 was sold for a record-breaking Dhs 55 million.
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Emirates Auction and with support of Dubai Roads and Transport Authority (RTA), etisalat by e& and du from Emirates Integrated Telecommunications Company, the charity auction invited bids for 35 special numbers, including 14 special RTA vehicle plate numbers, 10 special du mobile numbers and 11 etisalat by e& Diamond+ mobile numbers.
The auction featured a special set of vehicle number plates including the single-digit plate number P7, ten special two-digit plate numbers AA19, AA22, AA80, O71, X36, W78, H31, Z37, J57 and N4, as well as other special plate numbers Y900, Q22222 and Y6666.
Sold for Dhs 55 million, the world’s most expensive vehicle plate number (P7) broke the previous record of Dhs 52.2 million. Meanwhile, the second highest number was AA22 which is sold for Dhs 8.4 million followed by AA19 for Dhs 4.9 million.
Special mobile numbers from Du and Etisalat by e& were also on offer, with the number 971548888888 being sold for Dhs 2.3 million, topping the list.
The auction has raised Dhs 97.920 million which will go in full towards supporting the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
The campaign aims to revive the culture of endowment as a tool for development and sustainable charity, and to support the global endeavor to eradicate hunger in line with the UN’s Sustainable Development Goals.
