Thursday, November 21, 2019

Feb 18 19, 2:07 pm

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LOOK: Casio’s latest Baby-G sports tribal design in collaboration with Nuna Atelier

by | Technology

Feb. 18, 19 | 2:07 pm

CASIO’s limited edition BGD-560-1 model is a timeless timepiece designed to support women’s free expression of themselves through fashion and personal style. The newest addition to the modern and edgy BABY-G collection stands out because of its beautiful, vibrant, and unique tribal pattern design.

CASIO is taking the local launch of BGD-560-1 to new heights by working hand-in-hand with Nuna Atelier Creative Director Noura Al Alawi.

The tribal pattern is printed on the model’s classic and comfortable slim band. An excellent watch to mix and match with different styles of women’s wear, this digital timepiece with its popular square face shows CASIO x Nuna Atelier’s unique vision. Thanks to its exquisite design, it is a must-have among fashionable ladies who are into street style fashion.

Koji Naka, Managing Director, CASIO Middle East, said: “Our team up with Noura Al Alawi of Nuna Atelier reflects both parties’ commitment to bring in sport-chic, vibrant and unique products. The trendy, statement watch truly exudes a cool and tough character that fits the active lifestyle of independent women in Dubai, the UAE, and the whole of the GCC. The wearers will find the new model’s fashionable, street style look very attractive, with its chic and one-of-a-kind features highly appropriate for both work and leisure. By wearing the latest model that carries the BABY-G brand’s DNA, any woman will standout wherever they go and whatever endeavors they choose to follow. We are thrilled to have Noura Al Alawi on board on this project and share this same vision and mission with us.”

Al Alawi: “The BABY-G, BGD-560-1 model watch is going to be a fun fashion accessory that will put new sophistication to a woman’s wardrobe without breaking the bank. Since it is not overly bulky, it is feminine and ideal for a lady’s wrist size. Wearers can mix and match the timepiece with their jewelry as well. They can wear it every day if they like because of the versatility and creativity of the watch’s design. I am a proud partner of CASIO in its effort to offer modern women with a beautiful option to express themselves.”

“As the distributor of CASIO watches in the UAE, MidAsia is proud to collaborate with Nuna Atelier and bring the CASIO brand to its customers via the local launch of the limited-edition BGD-560-1 model. Through this collaboration, we hope to reach out to a much larger base of fashion-oriented customers and ladies here in the UAE, who are looking for vibrant and exclusive timepieces,” said Suresh Somanath, General Manager, MidAsia Trading LLC.

 

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It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

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