Ayala Land, Inc. (ALI) is looking at replicating Tarlac City’s popular poblacion in its new mixed-use estate, Cresendo.
The property giant recently launched the 290-hectare Cresendo, envisioned as a “modern local community” with residential, commercial and industrial components.
At the heart of Cresendo is a 30-hectare urban core with a 1.5-hectare central plaza with a church, school and a commercial district, Business World (BW) reported.
“Tarlac City has a poblacion — with San Sebastian Cathedral and across it is the plazuela and at the center is F. Tañedo St. — the central business district of Tarlac. We were inspired by this one, and so in Cresendo, that will be our core,” BW quoted John R. Estacio, Cresendo estate head, as saying during a recent briefing in Makati City.
Estacio said ALI is creating this new downtown area to complement the existing one in Tarlac City.
“What we bring as ALI is we will inject life’s new conveniences and best practices over our collective experience. We feel this will work with them. It will be familiar, a little greener and organized.
“Cresendo Town Plaza is as big as the Tarlac City plazuela. In our culture, it would be the center for activities and seasonal community events. That’s our ambition,” he said.
The town plaza will be surrounded by commercial buildings with sizes ranging from 500 square meters (sq.m.) to 2,000 sq.m.
Estacio noted that these shophouses are ideal for small and medium enterprises.
ALI is also developing a 1.5-kilometer greenway from the town plaza to the 7-hectare River Terraces, which is near the planned residential development. The River Terraces will feature landscaped gardens, jogging paths, viewing deck and also as the estate’s detention pond.
Don Bosco Technical Institute will open a senior high school and Technical Vocational Education and Training (TVET) Center on a six-hectare lot within the Cresendo estate, according to the BW report.
Estacio said ALI partnered with Don Bosco Tarlac to “deliver quality and holistic education.” He said that by 2022, senior high school will first be offered there.
“The TVET Center will operate by 2025,” Estacio said.
Meanwhile, some 32 hectares will be allotted for the Cresendo Industrial Park (CIP), which will offer lots from 1,200 sq.m. to 10,000 sq.m. for sale at P6,000 to P9,000 per sq.m.
Avida Land will be the first ALI brand to develop a residential village in Cresendo. It is expected to be launched by early 2020.
ALI has allocated P18 billion to develop Cresendo, including P5 billion for Phase 1 which will involve the completion of the church, the bopening of Don Bosco senior high school, as well as the development of the residential community, transport terminal and the industrial park.
“We believe (Tarlac City) is a next wave city, accessible via land, air and sea,” Estacio said.
Located in Barangay Central, Cresendo is near the Subic-Clark-Tarlac Expressway (SCTEX) and MacArthur Highway. It is also near the Clark International Airport and Subic Bay Freeport.
The estate’s name takes inspiration from the musical term “crescendo” which means “the highest point reached in a progressive increase of intensity.”
The Philippine Property and Investment Exhibition (PPIE), the biggest, longest-running and most trusted Philippine business and investment forum in the Middle East, is now on its eighth edition, which will be held on April 10 – 11, 2020 at Crowne Plaza – Sheikh Zayed Road.
The past seven PPIE editions made history in the UAE and the Gulf region by bringing in over 24,500 quality visitors.
