The Concept Brands Group, the UAE’s largest leading brand house of luxury fashion and beauty products, has welcomed multi-awarded star Paris Hilton in Dubai as she launched her 24th perfume ‘Platinum Rush’ at their brands4u store in Dubai Festival City Mall. After almost a decade, the celebrity heiress has returned to the UAE to meet her loyal fans.
Paris Hilton expresses her gratitude for all of the fans who welcomed her in Dubai for the launch. “In Dubai, there’s so many places that I love, of course I love brands4u. And I really had the Middle East in mind when I was developing this fragrance and I am involved 100% of the way in everything from coming up with the name, designing the bottle, the scent, how the campaign’s gonna be,
“I was inspired by love, beauty, and confidence. After releasing 24 fragrances, I’m definitely a professional in the industry. Platinum Rush is the universal symbol of true love, rarity, and strength,” adds Hilton.
Commenting on the launch, Mr. Vijay Samyani, Founder and Managing Director of Concept Brands Group said: “We are extremely proud of including Platinum Rush, in our range of fragrances, one that portrays sophistication, the epitome of Hilton’s signature feminine silhouette. Showcasing Paris Hilton’s Platinum Rush ups the ante in our fashion and beauty segment.”
Developd by well-known Perfumer, Frank Volekl from the house of Firmenich, Platinum Rush is a sparkling floral-fruit fragrance that embodies Hilton’s vibrant and feminine personality. The top notes are a mix of fresh ingredients such as crips Asian pear, ripened Red Apple and juicy Mango. The heart is a heady mixture of wet green floral interspersed with the delicacy of muguet flowers and natural sunburst magnolias. The base notes evolve into a tantalizing mix of sophistication with cashmere musks, sheer patchouli, earthy amber, and sweet vanilla bourbon. This shimmering fragrance is ensconced in a glass bottle of metallic sparkle which exudes strength and purity of the precious metal through its evocative design.
The delectable fusion of affordable luxury and international lifestyle brands, come to life at brands4u, a destination store in the heart of the city. Showcasing an array of global brands, one is spoilt for choice. With an aim to provide customers a unique shopping experience, the retailers ensure everyone visiting will have the opportunity to take advantage of the leading international brands being offered under one roof.
