Stadium has launched a new trendsetting athleisure spring-summer collection from the most sought-after brands.
The Stadium store at the Dubai Mall was transformed into a runway to give customers a sneak peek into the exciting SS18 collection. DJ Jason dished the hottest mix of house, trance, urban and pop hits as the models paraded the latest footwear, apparel and accessories from the most prominent brands like Rebook, Puma, Asics, Adidas, Nike, New Balance, ellesse, Hummel, Gym King, 304, Quiksilver, Billabong, Umbro, Speedo and many more.
According to Maria Ainsa Estaun, head of marketing and visual merchandise of Al-Futtaim
Al-Futtaim sports and lifestyle division, said the SS18 fashion show was meant to position Stadium as a top multi-brand athleisure store, uniquely merging top names in performance sports, with a premium lifestyle offering.
“Stadium’s new direction introduces top of the range lifestyle and athleisure styles. With the SS18 collection we aim to reach consumers of all ages, offering a combination of sports, street fashion and urban comfort.”
