Dubai is now the home of US sportswear brand Nike’s biggest store in the Middle East and North Africa after it opened its store at the Dubai Mall.
In a statement, Nike said that the new store spans 3,290 square meters with areas for customization of items and salon for ladies who wish to shop and fit different products.
Inside the salon or private lounge, women can shop privately while listening to music of their choice.
A basketball court where buyers can try their sneakers can also be found inside the massive store.
At the customization area, buyers can design their own sneakers and apparels with laces, straps, buttons, and markers, among others.
Moreover, buyers can also print designs and artworks for their sneakers through the help of 3D printing technology.
A Nike community hub where buyers could interact with athletes is also found in the store.
The customization services are available all year round.
Nike Dubai is on the 2nd floor of Fashion Avenue, and is open from 10a.m. to 10p.m.