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Emirates emerges as 2019’s top brand choice for Women in UAE

Emirates adds another feather to its cap as it was recently named at the top of the list of the 2019 YouGov BrandIndex Women’s Choice Rankings in the UAE.

Messaging service WhatsApp and shopping and grocery centre Carrefour placed second and third, respectively.

The rankings were compiled using the Impression score from YouGov’s daily brand tracker, BrandIndex, by asking respondents, “Which of the following brands do you generally have a positive/negative feeling about?” over the past 12 months who selected from over 1,432 brands.

Emirates has dominated the rankings in the UAE since 2017 and continues to appeal to the women in the country.

Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand. The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019.

 

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