Celebrated in the photography industry, Nikon with its mirrorless camera Z6 has started to captivate the video market. And to give enthusiasts a hands-on-experience of the latest Z series, Nikon launches its first-ever ‘Nikon Experience Zone’ at Grand stores in Garhoud, Dubai.
A great device for videography, the Nikon Z6 is packed with solid specs that are an absolute delight for photographers and videographers. The Z6 records 3840 x 2160 (4K UHD) video at up to 30 frames per second (progressive) and can also record at 25p and 24p frame rates. 1920 x 1080 (Full HD) video can be recorded at multiple frame rates and there is also a Full HD slow-motion video recording feature, which allows for 4x (30p and 25p) and 5x 24p slow-motion videos.
Z6 records in MOV and MP4 formats and utilizes H.264/MPEG-4 video coding. The camera offers a variety of usability upgrades like focus peaking during 4K video recording, organic exposure levels through the electronic viewfinder and quiet adjustments using the NIKKOR S-Line lenses’ new control ring. The Nikon Z6 performs full-pixel readout for full sensor width 4K UHD video recording and thus does not perform pixel binning or cropping. It reads 6K video and then resamples to 4K output, resulting in impressive image quality.
Adding to the Z clan is the new NIKKOR Z 14-30mm f/4 S, an ultra-wide-angle zoom lens that packs superior optical performance along with added portability, agility and operability. The new Z-mount system that fully utilises short flange focal distance, the NIKKOR Z 14-30mm f/4 S is part of the S-Line1 lenses and is a compact and highly practical lens for landscape and cityscape photography. Covering a dynamic ultra-wide angle of 14mm to a wide angle of 30mm with a constant maximum aperture of f/4 throughout the range, the lens is versatile for capturing a variety of scenes without the need for a lens change.
Furthermore, the Nikon Experience Zone allows the consumers to “touch and try” entire range of Nikon’s imaging solutions, from contemporary point-and-shoot cameras to highly-coveted DSLRs and everything in between under professional guidance. The zone will also demonstrate a range of Nikkor lenses for customers to experience.
The first of its kind in UAE, the Nikon Experience Zone has been designed to let potential customers experience the quality and technology of the Nikon products first hand. “By creating a zone, we want to be physically closer to our customers and give them an opportunity to interact with our devices like never before. Our larger objective is to introduce customers to the Nikon products and technology as well as allow them to personally use the camera(s). The experience zone not only creates an experience but also allows one to acquire in-depth knowledge and understanding of our various lenses, cameras and other gears. We have a lounge section for those who are part of the Nikon Premium Membership program, and there is a Wall of Fame for some outstanding photographs that have been captured using a Nikon device as well. One needs to visit the zone for the complete experience as there are many exciting preferments for our consumers,” said Narendra Menon, Managing Director of Nikon Middle East FZE.
This one-of-its-kind experience zone in the UAE, offers visitors incredible interactive opportunities with the brand and its imaging solutions. Another charm at this zone is the ‘Wall of Fame’, a section that celebrates award-winning photography work by amateurs to professional to inspire every visitor. The zone will also be utilized to host workshops and display photography work. Designed to furnish an intimate experience with the latest imaging technology from Nikon, the zone is a creative lounge for visual content creator to explore.
Providing best of comforts for the photographers and videographers, the Nikon Experience Zone has an ‘Editing Room’ that can be used by content developers for editing purposes. A set-up of Macintosh screens and editing software’s are made available and aspirants can just walk-in to use the facility at no cost. The zone also has a ‘Classroom’ with a capacity of 30 people which gives students an opportunity to learn and explore photo/video content creation to the fullest.
In celebration of the opening of this experience zone, Nikon organized a day-long event for online content and video creators wherein they could indulge in a hands-on experience with the all new mirrorless camera, Nikon Z6. Open to all, this event turned out to be a great opportunity for Instagram influencers, content creators, bloggers, and Youtubers who got a chance to get up close and personal with Nikon’s innovative new mirrorless device. One lucky participant who made a fantastic video with the Z6 at event won the latest camera at the end of this event.
Nikon has always believed in building a relationship with its people and providing experiences that enhance their offering. The Nikon Experience Zone is an enriching example of that belief.
