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2017 TFT Awards Marketing and Advertising Professional of the Year spearheads successful campaigns of big brands in the UAE

by | Feature

Sep. 06, 18 | 12:31 pm

It takes courage and determination to break out of your comfort zone and venture towards new heights – as in the case of 2017 TFT Awards Marketing and Advertising Professional of the Year Reynaldo Araja Jr., who used to be a business writer for a huge company back in the Philippines. When the opportunity came his way, he started his career journey in the UAE and years later, he now works as a Media Planner for Spark Foundry, leading the strategy to reach the right audiences for big brands such as Carrefour and Cebu Pacific.

Connecting big brands to the hearts of the masses

Araja’s main goal when he’s working with brands is to not just implement media plans, he goes a step further to reach out to the masses and connect these big brands to them. “As a media planner, I work closely with clients for better media plans, ensuring the right messages reach the right audience. Fortunate enough, my clients such as Carrefour and Cebu Pacific are targeting Filipinos and our strategies showcase the buying power and behavior of our people,” explains Araja.

When Araja heard his name announced as the 2017 TFT Awards Marketing and Advertising Professional of the Year, it affirmed his efforts and hard work for the past years. “Receiving the award was first and foremost, an honor and a privilege. It was an affirmation, a validation of all my efforts and hard work. The recognition brought immense happiness. The TFT Awards has opened me for wider opportunities and network. I got to know more inspiring Filipinos in the UAE,” said Araja.

Continuous Learning

Receiving the award motivated Araja to find more innovative ways and lead more clients to their goals in reaching their key audiences. “Being a go-to person in terms of targeting the Filipino audience requires new learning from my end. I have to be updated on the recent trends and happenings not only here in the UAE but also in the Philippines. I have to keep up with things that could potentially affect the Filipino community’s behavior and how they will benefit or suffer from them,” explains Araja.

Encouraging Fellow Filipinos

With lots of opportunities in the UAE, Araja encourages other OFWs to dream big and realize their goals in front of their eyes: “I tell people to shoot for the stars. That it gets better. The UAE can offer us massive opportunities to shine. With your dreams, right kind of attitude and hard work, anything is possible. Have faith and do not surrender. Believe in yourself. Let the world know how great Filipinos are.”

The Filipino Times Awards 2018 will be held on 7 September in JW Marriott Marquis Dubai in association with du as the platinum sponsor. The TFT Awards, which is now on its 4th edition, is proud to have RAKBANK as the gold sponsor and Al Tayer Motors-Ford as the car partner. Category sponsors of The Filipino Times Awards are Nikon, Pancake House International and Bawiq, while the support sponsors are NMC Mabuhay Clinic, Hot Palayok Restaurant & Grill, CMG Cargo, MPQ Tourism and Dofreeze-Eurocake.

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Abu Dhabi-based OFW now on road to recovery from COVID-19

Abu Dhabi-based OFW now on road to recovery from COVID-19

An Abu Dhabi-based OFW is now on his road to recovery weeks after contracting the coronavirus disease (COVID-19). Zack Allen, who has been in the UAE for more than 13 years in sales stated that even didn't know how he got the virus as he practiced social distancing...

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

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THE FILIPINO TIMES is the biggest and most trusted Filipino newspaper in the UAE.

It has a print run of 60,000 copies and 250,000 readership per week; bolstered by 2.5 million visitors to its website every month. It also has an e-newsletter sent to its 250,000 subscribers every day.

The Filipino Times is FREE and has the widest targeted circulation across the 7 emirates of the UAE.

With more than 2,500 strategic distribution spots, TFT is available where the Filipinos are - at Smart Bus Shelters, Metro Stations, restaurants, supermarkets, schools, airport lounges, Emirates and Etihad Philippine-bound flights, churches, Filipino community events and many more.

THE FILIPINO TIMES. We are where the Filipinos are.

FOLLOW US

SIGN UP FOR NEWSLETTER

BROCHURES

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