If you have ever heard of the “Piso Fare” promo, chances are that you would easily remember Cebu Pacific as the brand behind one of the most successful airline travel campaigns in the Philippines. Ms. Charo Logarta-Lagamon, Corporate Communications Director for Cebu Pacific Air sat with The Filipino Times to tell readers how they manage to operate as a low cost carrier (LCC) serving not only in the Philippines, but the whole world.
Dissecting the costs of flying
One of the main reasons why Cebu Pacific is able to show low costs when you book tickets is everything is separated for costs. “You strip away all of the ancillaries, you just give to the consumer ‘this is the cost of the ticket to fly. If you want to add food or baggage, it’s your choice,’” explains Logarta-Lagamon.
This has enabled Cebu Pacific to not only serve Filipinos who want to travel – Logarta-Lagamon furthers that they have also been the go-to airline for people of other nationalities who are travelling on a very tight budget across the Asia-Pacific: “We’ve made flying for every Filipino, and everyone, kahit hindi Pinoy, we’ve made it affordable, available and accessible. Not just within the Philippines, but also to reach other places in the Asia-Pacific region,” said Logarta-Lagamon.
Reaching their targets
Flying 19.7 million passengers last year, Cebu Pacific aims to serve more customers this 2018. “This year, we’re targeting to fly 22 million passengers. Obviously there are challenges that we will face but we are optimistic that we will achieve the 22 million passenger target for 2018,” said Logarta-Lagamon. (Interview by Mylene Campos)
